Research portfolio (U20: P1, M1 U24: P1)
Learning Outcome 1 (U20 ): Know how existing advertising campaigns embed advertisements across a range of media products Learning Outcome 1 (U24): Understand the products that are produced within and across media industries Doritos- "make your play" campaign (2021) image : https://cdn.8thwall.com/images/apps/featured/2tashbhvbyuz89t295ue7p45263g77bwlpf63eunqznpxotrcgicsin9-540x960 Aims and objectives Doritos released a new campaign in 2021, the campaign was all around London and promoted the brand to any potential customers within the area as well as any who viewed the campaign on social media. Interestingly, the advert was posted on billboards, buses, video ads, and social media posts which allowed the campaign to be widely consumed on a range of platforms and ultimately created awareness for the brand. Additionally, the brand said its aim was to "encourage shoppers to approach life in a more playful, self-expressive way" I believe this meant the brand was t...